HOMER Learning created Make your Own Story, a series of interactive digital stickers games for children aged 2 to 8. Children explore popular topics such as Ocean Animals, Holidays or First Day of School. They get to compose a unique scene scrolling through the background and an array of digital stickers.
We co-created our first television commercial spot on PBS.
The team involved were the Director of Branding, the Chief Marketing Officer, the Animation Director and myself as the Art Director. We hired a creative Agency, IDOL, to handle the creative Direction and the production of our first television commercial. PBS had final approval on the creative.
I was in charge of creating illustrated characters for the spot. The art was provided in layers so it could be animated by in-house and composited in the spot by Idol.
I started working on the illustrations. I was provided with a rough animatic to help me plan the break-down of the artwork in animatable layers.
A few days before we had to hand over the TV spot, PBS asked us to replace the pterodactyl, which competed with one of PBS’s properties. We came back to an initial sketch of an airplane, and completed the changes diligently. We met our delivery deadline.
Show the rough storyboard
Show some of the animatic
Show my sketches
Show the stills, including the pterodactyl and some of the animation
Show the psd layering
Show the TV spot
Show the attribution graph
The initial sketches that I submitted for approval
I used a cartoony style with semi-realistic lighting that integrates the characters to the scenes
The completed spot broadcasted several times a day on PBS for over a year
The PBS spot reliably brings 12% of the visitors to our site
I worked closely with the Senior Artist and the in-house Illustrator. We kicked-off the project with a brainstorm with our pedagogical advisors. Together we came up with all the themes for the series, and made a list of relevant stickers for each theme.
Dan Hood, HOMER’s in-house illustrator, got to work on concept sketches and implemented feedback and critique.
In the final art he had fun playing with the perspective of both the background and the stickers.
My team worked on more than 20 different sets of digital Stickers and backgrounds. The themes cover popular children’s interests (fairytales, robots etc.) and familiar holidays or activities experienced at school or at home (Valentine Day, first day at school etc.). Below are screenshots of 6 of the stickers games we worked on. I illustrated 2 of them.